What can NFTs do, and what exactly are NFTs? These are common questions for those just beginning to explore the world of digital assets.
Of course, NFTs are not just about investment enthusiasm; they also represent a lifestyle for people who collect what they love in the form of digital assets.
NFTs have unique characteristics that set them apart from other digital assets, such as cryptocurrencies and digital tokens. Due to their distinctive features, NFTs have become popular and are being used in various industries, including art, gaming, and many others where Non-Fungible Tokens can be applied in increasingly diverse ways.
The benefits of NFTs are numerous, and many may not be widely known. Whether you're:
A developer with innovative ideas
A businessperson or entrepreneur
An artist looking to share your talents with art enthusiasts
A gaming enthusiast
Or even someone hoping to invest in unique digital assets
However, we believe that the common perception of NFTs for most people is still tied to art used for speculation. But in reality, NFTs are much more than just artwork. This article will show how NFTs in 2024 are more than just art and highlight their many benefits.
Benefits of NFTs for marketing campaigns
NFTs are a tool for modern marketing campaigns as they enable ownership verification through blockchain technology. This helps create consumer experiences and engagement, such as raising brand awareness, promoting works, or building brand loyalty among customers.
Integrating NFTs into marketing campaigns can be done in various ways, such as offering special rewards, creating exclusive campaign collections, or providing interactive experiences through AR and VR technologies. Bitkub NFT applies its platform, tools, and NFT solutions to a wide range of industries.
Commerce & Branding Industry
An example of a trade brand collaborating with Bitkub NFT is KOI Thé, one of the leading bubble tea brands that significantly contributed to the growth of the bubble tea market. The brand achieved remarkable success shortly after its launch in Thailand and has since expanded nationwide due to its ability to connect with consumers and stay on-trend.
KOI Thé launched the NFT(ea) Hunting campaign by incorporating blockchain and NFT technology created on the Bitkub Chain network. This campaign allowed participants to exchange NFTs for drinks. The NFTs were designed as a special collection for this event, with a limited quantity of 2,000 pieces, categorized into Normal Design, Super Rare Design, and Super Special Rare Design.
For the NFT(ea) Hunting campaign, participants could redeem drinks and exclusive privileges from KOI Thé Thailand using the Bitkub NEXT wallet and KOI Thé Thailand app. Users could use their KOI Leaf Rewards account to top up and purchase drinks according to promotions, receiving a code for an NFT attached to the receipt. The NFT would be stored in the Bitkub NEXT wallet, and after collecting six unique NFT designs, participants could exchange them for a grand prize on the Bitkub NFT platform.
The NFT(ea) Hunting campaign contributed to an increase in customer retention rate for the brand. Typically, the repeat purchase rate for general brands averages around 63%. After implementing NFTs in the campaign, KOI Thé increased its repeat purchase rate from 63% to 73% (a 10% increase).
This NFT solution is suitable for businesses looking to enhance brand awareness and for customers aiming to increase repeat purchases. NFTs serve as a marketing tool similar to loyalty points, adding excitement, engagement, and fun to the experience of collecting points to redeem rewards.
Sports & Esports Industry
Bitkub NFT recognized the potential in the Esports industry and partnered with the Bacon Time team to enhance the excitement of sports cheering. They offered viewers the chance to predict the outcomes of every match in the ROV Pro League 2022 Summer for the Bacon Time team (a total of 14 days of competition throughout the season) via Bitkub NEXT, with rewards given as KUB coins.
Additionally, they organized the Bacon Watch Party, gathering fans from across Thailand to cheer on the Bacon Time team in the RoV Pro League 2022 Summer Champion Round at Bitkub M Social in the EmQuartier Mall. To further engage Bacon Time fans, they distributed NFT Community cards, which could be obtained by participating in the event or watching live streams through QR codes scanned using the Bitkub NEXT wallet. The NFT Community cards came in four levels: Common, Rare, Super Rare, and Ultra Rare.
Travel Industry
Bitkub NFT has developed the Amazing Thailand NFT project by integrating blockchain technology with tourism. Under the concept of "Travel to Earn," visitors can scan and collect NFTs at five tourist locations through the YAKS app and the Bitkub NEXT wallet.
Tourists can scan QR codes and receive NFTs at Kiosks located at five key tourist spots around Bangkok and its vicinity: 1) Wat Arun Ratchawararam Ratchawaramahawihan 2) Giant Swing - Wat Suthat Thepwararam Ratchawaramahawihan 3) Yaowarat Road 4) Siam Square 5) Ancient City (Samut Prakan). In the initial phase of the project, there will be a limited number of NFTs, with only 3,999 pieces available per location (each piece being uniquely different). Additionally, tourists who inquire about information at these sites will receive a special NFT of Suvarnabhumi Airport (limited to 3,999 unique pieces).
Game on Blockchain Industry
Morning Moon Village is the first GameFi on Bitkub Chain, featuring a farming and resource exploration game. It incorporates a DeFi Yield Farming system into the gameplay, allowing players to learn how to become Yield Farmers and earn rewards in digital tokens.
Morning Moon Village is designed to efficiently integrate with the blockchain and NFT systems on Bitkub Chain, targeting the Play-to-Earn customer segment.
The Bitkub Chain team and its partners are actively involved in marketing and promoting the campaign, with a business development team dedicated to creating new innovations.
Due to the integration of NFT Mechanics, this NFT solution is ideal for gaming companies looking to attract new customer segments and differentiate their games from others. The applied NFT Mechanics significantly enhance player engagement.
Create or purchase NFTs that interest you at Bitkub NFT
We can see that NFTs in 2024 are no longer just artworks; they can also be used for marketing campaigns, as game items, event tickets, and much more.
If you’re ready to enter the world of NFTs, you can use Bitkub NFT, an exciting platform for marketing and trading NFTs in Thailand.