NFTs have been widely discussed as digital assets over the past 2-3 years. They are digital assets that record information in various forms, such as images or videos, on blockchain technology. Blockchain is a technology used for transactions without relying on intermediaries, featuring a special type of database with more capabilities than regular databases. This database is shared and stored as copies on the devices of everyone using the same database.
Whenever there is an update to the information, all copies of the data in the same database are updated immediately. This makes data tampering difficult because everyone must be aware of and verify the accuracy of the information together. As a result, many businesses are increasingly using NFTs as a marketing tool.
For business owners looking for a marketing tool that reduces costs while increasing revenue, Bitkub NFT summarizes the new marketing trend of NFT Marketing for you.
NFT Marketing: The New Trend of the Future World
After understanding what NFTs are and investing in NFTs, let's now connect the term ‘NFT’ with ‘Marketing.’ NFT Marketing is a new concept for many businesses, involving the application of NFTs in marketing campaigns as a tool to boost your business's performance.
How can NFTs be applied to marketing campaigns?
Actually, NFT Marketing can be applied to almost every business. Bitkub Chain has partnered with various businesses to integrate blockchain and NFTs as marketing tools through Bitkub NFT and Creative Studio. Currently, there are 295 stores, and this number will continue to grow in the future.
Examples of Successful NFT Marketing with Bitkub NFT
Bitkub NFT created a major phenomenon with NFT Marketing through a campaign organized in collaboration with Tao Kae Noi, a famous Thai seaweed snack brand.
Fans were invited to collect NFTs by purchasing a special edition Tao Kae Noi seaweed snack, which featured packaging designed to connect with Bitkub and Tao Kae Noi. These products were available at convenience stores and leading department stores nationwide (only during the campaign period).
Inside each package was a Redemption Code to be redeemed for an NFT through the Bitkub NEXT wallet.
Once the NFTs were collected as required, they could be redeemed for exclusive privileges, including:
Participation in an Exclusive Live Event with Yin War
The opportunity to join a Business Pitch with Mr. Top Ittipat Kulphongwanit, the founder of Tao Kae Noi Food and Marketing Co., Ltd., and Mr. Top Jirayus Suwansopa, the founder and CEO of Bitkub Capital Group Holdings Co., Ltd. (Additional video available at this link)
Elevate and increase business performance, achieving sales of over one million packets
This campaign increased opportunities and channels for generating revenue for products, achieving sales of over 1.2 million packets. It contributed to a total sales revenue of 3.135 billion baht, and in Q3, the company achieved sales of 1.209 billion baht, marking the highest growth in three years (according to Bangkokbiznews). Additionally, it expanded the customer base to a more diverse group, providing a new experience in campaign execution, making it easier for customers to access and engage with the products. The NFT: THE PHENOMENON campaign also created a massive social media phenomenon, with the hashtag #TKNxBitkubYinWarEventday trending as number 1 on Twitter even before the event started.
Another example is the first step by Thai Wacoal Public Company Limited into the world of Web 3.0 with the My Turn, Turn On the Confidence by Wacoal project, aimed at empowering women leaders by integrating blockchain technology.
For the My Turn, Turn On the Confidence by Wacoal project, Thai Wacoal recognized the significance of blockchain technology and the potential for many women to become leaders in this field as well. This is particularly true for NFTs, which have seen many leading female artists and collectors. Thai Wacoal sees the inclusion of women—who remain a minority in Thailand's digital asset community—into the Web 3.0 world as a way to bridge the gap between female and male communities in blockchain technology. This move benefits both users and developers, as well as the blockchain industry in Thailand.
My Turn, Turn On the Confidence by Wacoal introduced its first NFT under the concept of a runway show that represents beauty and confidence in one's own style. With a limited supply of 10,000 pieces, these NFTs will be available for purchase on Bitkub NFT, with all data recorded on the Bitkub Chain.
Airdrop via Bitkub NEXT — During the initial development phase, users can receive Genesis NFTs through the Bitkub NEXT wallet to be used for special rewards, such as concert tickets, through the My Turn by Wacoal Discord channel.
Increase Product Value with NFTs
The My Turn, Turn On the Confidence by Wacoal project is another example of using NFTs to enhance brand value. By incorporating NFTs, the brand was able to increase the selling price of a special lingerie collection. Since creating NFTs involves low costs, this approach allowed the brand to boost sales.
This NFT solution is ideal for brands looking to release special products to increase engagement with their existing customer base, potentially allowing for higher price increases compared to traditional special collections when paired with NFTs.
For more information on NFT Marketing in other business categories, you can read additional articles at: https://medium.com/bitkubchain
Create, Sell and Own NFT at Bitkub NFT
To inquire about integrating NFT Solutions into your events, contact our team at [email protected]. Prepare to experience a platform that combines blockchain technology and Web3 Solutions from Bitkub Chain, offering a convenient and secure way to utilize these technologies. For more details on NFT use cases on Bitkub Chain, visit https://medium.com/bitkubchain, or start creating and collecting NFTs at Bitkub NFT.